Saturday 1 December 2012

Online new car leads: 2 mantras for getting online auto insurance leads


Even though an insurance agent does the society a good service, he is not a well-rewarded person. More often than not, he has to chase down clients and try to convince them even by losing his self-respect. People often bang down phones when they get calls from an unknown insurance agent trying to sell them a policy. An agent always has this sword hanging over him. The ones who are employed in a company and have fixed salaries have to complete a certain target while those who derive profits in the form of commission have to make sure that they get substantial number of leads to make a decent earning.

Internet, to an extent, has helped these agents get online new car leads. By registering on a good portal website, the agent has the opportunity to greet potential clients who are really willing to get their automobiles insured. This is a much better practice than the one wherein he has to make random telephone calls to random people and hope that one of them shows interest in taking up the policy. When a potential client looks up for an insurance agent or an insurance policy on the search engines, he is automatically directed towards these portal websites where various agents have propped up their advertisements giving vital information about their rates and terms. 

So, one of the major pros of internet is that it has helped agents generate online auto insurance leads . But, the drawback is that internet has also propelled competition. So, a company always has to be on its toes to convince the client that it is the best and has superior services than any of its rivals. If the company is registered under various web portal sites, then its job gets easier to an extent, since higher visibility often culminates into a greater degree of reliability.

Nevertheless, there are 2 basic mantras to generate online new car leads. Here is a gist:
Direct referrals: If the client has been referred to your site by a trusted friend of his, then you stand a greater chance of making a contractual agreement with the client. We have this general human tendency to trust companies that has already proved itself beneficial to our friends and colleagues. So, one of the greatest sources of online auto insurance leads are the ‘lead’ itself. Your lead or client is going to bring you the next lead or client through referrals. So, it is essential that you maintain a friendly relationship with every client albeit without shunning the professional decorum.

Cross sell policies: Someone who is looking for home insurance may end up buying both home insurance and car insurance, if he finds that such a proposal brings down his average cost. Cross-selling is selling someone multiple policies. This is another mantra for targeting higher online new car leads. Therefore, if you are merely a car agent, you can plan to diversify your business to rope in more clients and broaden your market.Visit our website http://www.leadsbureau.com/ - helping you find more additional tips and advices.

New car leads: How to convert dealer leads into actual sales?


An insurance agent or a car dealer’s life is not an easy one. He is often required to do the cajoling with the potential clients in order to make them buy the policies. Besides, the number of dealers has mushroomed like fungus in recent times. Excessive competition may be good for the people but it really gnaws at the pocket of the less successful dealer. Internet may have bridged the geographical gap between a dealer and a client to a high degree. But the competition has undone the good thing. 

For a dealer, life revolves around getting new car leads. This is a challenging business because getting access to the vital information of potential clients is not that easy. In the bygone decades, most dealer leads were acquired through telemarketing. In most cases, the dealer would extract the contact number and info about average annual income of a car owner and give him a ring to explain to him the benefits of the policy he is proposing. But most people do not love this idea of getting disturbed by strangers at hours when they are occupied with their household chores or with their business meetings.

Thus, it was almost impossible to convert dealership leads into actual buyers. Only a handful of people would even stay on the phone to listen to what the dealer has got to say. Most of them would hang up. And others who would listen to your proposal with an indecent sense of urgency and would say ‘no’ at the end! This communication gap that existed between the dealer and the potential client often posed problems. 

The 21st century has helped solve this problem of communication gap to quite an extent. Internet has given birth to portal websites where only those people come who are really interested in buying a car or getting an insurance cover. Thus, chances of getting new car leads and dealer leads increase drastically. More importantly, these leads are far more genuine and there is a strong likelihood of actual conversion. But an initial discussion through internet is often not enough to convince the client to buy the policy. Clients are fickle-minded and even if they have promised that they would buy the policy from you, they may just move off to some other dealer who has managed to impress the person with a better deal.

Hence, all dealership leads never actually make it to the end stage. The art of converting dealer leads into actual sales is one that requires determination, deliberation and strategizing. It is vital in this business to keep pursuing your quarry through reminders in the form of telephone calls, text messages and e-mails. When you find that the person is showing real interest in buying your policy, then you must press the accelerator and get in personal touch with the person before your rival takes him away. On the other hand, if your new car leads is showing waning interest, then you may have to offer him better deals to recapture his attention.Visit our website http://www.leadsbureau.com/ - helping you find more additional tips and advices.

Car insurance and auto finance leads: Make the most of the opportunity


The period of 2008-09 was a hugely depressing one for the automobile industry. The recession made sure that sales figures dropped alarmingly. Not just the number of cars sold came down, but the number of clients willing to get their cars insured also reduced drastically. This certainly broke the backbone of many insurance agents and dealers who earn their bread & butter by selling policies to potential clients. However, now that the dark recessive phase is almost over, there has been a visible spurt in clients buying cars and taking insurance policies. 

Therefore, the situation is a favorable one for you if you happen to be an insurance agent. But there is an open war raging on between various agents trying to get car insurance leads. A prospective client has a number of options before him these days to decide his purchase. Even when he is looking for auto finance, there are quite a few sources from where he can get a loan. Apart from banks and other traditional institutes, the modern day dealers and agents are always knocking at his door. Therefore, the competition is eating into the pockets of many small-time agents who find it difficult to get adequate auto finance leads. 

Internet gives you a certain amount of liberty and flexibility in this matter. One must say that internet can be a boon or a bane. It can work to your advantage as well as to your disadvantage. Using the net, you can reach out to thousands of potential clients and acquire car insurance leads. So, that’s one positive you get from the spread of web-based activities. On the downside, however, internet has increased the number of firms you are competing with. There are hundreds of other rival agents who can as easily set up their websites and start convincing people.

There are also some really helpful portal websites where an agent can get access to vital information about several prospective clients and gain car insurance and auto finance leads. These websites enlist top-class clients whose genuineness can be relied upon. In a number of cases, agents spend a lot of time and effort in convincing clients and bagging leads that ultimately turn out to be unauthentic. These professional websites see to it that this problem is solved and the majority of leads you get are genuine and easily convertible into actual clients.

Word-of-mouth publicity and referrals have always brought substantial numbers of car insurance leads to agents. If the right person refers you, then your business can really take to new heights. So, it is vital that you upgrade the quality of your services and try satisfying each and every client. Good conduct and excellent services go a long way in publicity and referrals. But one must not let the mind sit idle. Competition demands that you keep generating smarter ideas to get higher number of auto finance leads. Initially, you may have to make a number of phone calls and even run from pillar to post, but the hard work will pay off eventually.Visit our website http://www.leadsbureau.com/ - helping you find more additional tips and advices.

Auto loan and car insurance: Tips for curtailing your cost


Getting a car these days is an expensive affair. But getting an insurance cover for your precious asset is becoming a luxury, owing to rising costs. Over the last 6 years, the cost of car insurance has really gone up. Some people who cannot afford higher costs have altogether given up buying an insurance policy which can prove to be a fatal mistake in the future. There are ways to reduce your cost when you are taking up a policy. One of the basic things any layman should do is to go through the internet and get himself familiar with all the rules, tips, tricks and other vital information about these policies. 

You must also remember that there are a higher number of sources offering you an auto loan or insurance. The increase in competition has, to an extent, worked to the advantage of the average client who can now look up for all kinds of deals and choose the one which he finds the best. Nevertheless, here are some tips which will help you understand a bit about the current trends in the industry:

i.               Third party insurance may not be ideal: Third party car insurance has, in general, helped those people who do not have enough cash to buy a comprehensive policy. Even though, third party policy has been one of the less expensive policies, the latest trend says otherwise. In recent years, insurance companies have had to shell out huge sums of money to third party policy holders, all thanks to less vigilant drivers. Hence, the cost of premium for this policy has gone up quite a bit in recent times. Furthermore, if your driving record is not a very impressive one, your costs may further escalate. So, it would be imprudent of you to take up third party insurance without giving a thought to the comprehensive policy. The difference in their costs has really become smaller.

ii.              Costs differ with different companies: Whether you are looking for auto loan or for auto insurance, it is advisable to go through the policy norms of different insurers. Depending on their own historical records, some companies may charge you higher premium for a particular type of insurance while another company may charge you less for the same. Internet gives you this facility to check out quotes from different reputed insurers and make thorough comparisons before putting your money into it. It is said that you should always test the depth of water with one foot before sinking both your feet into it!

iii.                Learn to drive carefully and safely: When you are taking car insurance, the company will always like to test your driving skills. In fact, now-a-days, there are technological gadgets which can reveal your skills through electronic machines. Insurance based on telematics rely a lot on this technology and thus charge different premium amounts to different drivers. If you are found to be a high-risk & accident-prone driver, then your cost will be in the higher range. Thus, by being a good and patient driver, you can curtail your insurance costs apart from ensuring your personal safety.Visit our website http://www.leadsbureau.com/ - helping you find more additional tips and advices.

Auto insurance leads: Role of portal websites in providing you online auto leads


The demand for an insurance agent’s services has really gone up in recent times. The economy has improved significantly in the last couple of years and more and more people are buying cars and getting them insured. Not everyone looks for a brand new car. Some people who cannot afford a new car have to do with a used car for which they knock at the doors of dealers and agents. Most car buyers in the country try to get finance for the purchase. Depending on the credit rating position of the person, banks may or may not sanction the loan. 

Therefore, an agent is more likely to be of help to these people. This is a mutually beneficial transaction wherein the client gets funds for buying a car and the agent gets auto insurance leads. So, the agent-client relationship can always bear sweet fruits provided things go hunky dory and the general terms & conditions are acceptable to both. Internet is another place where a potential client can bump into a reliable agent. One of the best venues where they can freely interact is a portal website. A good portal website is a place where a client can meet several insurance and auto finance agents together. Since, several of the top-notch players are accessible under one roof; the person need not look for them individually by logging in to different websites. 

On the other hand, the agent also gains good online auto leads this way without having to do much hard work or spend any drastic amount of money. These portal websites reduce the negative effect of competition to a certain extent. This is a platform where every agent can get a good and reliable audience. So, he can have his say and project his rates, terms and proposals. Those clients who find them attractive will definitely sign the deal. That is one reason why a portal website is one of the most dependable places for getting genuine auto insurance leads. It provides a breathing space to individual agents with each of them getting a chance to lure the potential buyers. 

Still, there are some minor hurdles. Many people, especially the first-time buyers, may be wary of buying policies from unknown agents. There have been several cases of fraudulent activities online and people have this notion of not trusting an invisible firm or company. So, it becomes vital that the company makes quick contact with its online auto leads through telephone, email or even personal face-to-face interaction. There is nothing better if you can invite the client to your office. The presence of an accessible and tangible office gives a sense of assurance to the people and they instantly become more confident about the authenticity of the company.

Another way to grab more auto insurance leads is to cross-sell another policy to the client. Cross-selling often helps especially if the discounts offered are attractive. Many online auto leads are also achieved through direct referrals. In fact, if you are referred by a friend or neighbor (rather than by Google), then the conversion rate is likely to be higher! visit our website http://www.leadsbureau.com/ - helping you find more additional tips and advices.